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Presto,
change-o!
You
selected the most intriguing and
persuasive facts about your
work, and gathered a dozen or more
great action images to help tell
your story. Now you're 30 days
past the initial website launch
and your exciting "home
page" looks, well, stale.
Sound familiar? The real questions
is: what do you do now? A web
content management service is
one answer, however, many small
firms can justify neither the
large expenditure nor the complex
learning curve.
Avoid
this dilemma by creating a
12-month production schedule that
takes into account your signature
and special events, client
outreach activities, and market
opportunities. These elements
often provide vital news for your
audience that you can prepare in
advance. For more timely fillers,
canvas your staff, vendors, and
peers for salient topics. Develop
a "news beat"
perspective and assign
"editors" and
"reporters" to important
pages. Promote those aspects of
your mission that are newsworthy:
awards, speaking engagements,
facts and statistics; even tips,
forms, and process explanations
represent opportunities for
value-added content. Need more
ideas? E-mail
us, we can help you
institutionalize this critical
task in one meeting.
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Issue
Number 2.25
Our goals are simple: we help you
be seen, heard, and remembered.
From communication issues to the
dynamics of change, we are a
trustworthy partner. You can rely on Words
& More to improve your market
position and establish or enhance
your brand promise. We
publish these brief articles
several times a year from experiences in
the field and from the testimony
of our clients. |
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As It Happens...
Through
a series of focused strategies, a
marketing plan identifies
incremental steps toward a desired
state: more qualified customers
knocking at your door. Taking the
time to craft a solid plan may
seem like an unnecessary exercise
- particularly if you are
presented with a number of random
marketing opportunities. A scatter
shot approach to marketing
diminishes the potential of smart
growth. With no coherent strategy
to anticipate, link, and order marketing events, the
synergy you would have gained
disperses like pearls scattering
across the floor. If you want to
arrive at a specific end, start
with a specific plan. You can
write you own, or contact
us today for help. [More
info:
Is there a quality plan "template" for
do-it-yourselfers?...]
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All The Rage...
Full
Flash sites are becoming more
and more popular for their
charismatic appeal, fast
navigation, and bounty of
features. Unfortunately, unless
you have the patience of a
saint, learning Flash may not
realistic for you. Fear not,
intrepid business owner, you can
have a hybrid site, one that ups
its appeal through a Flash movie
or effect but relies on a
standard HTML "body" that is
easier to manipulate.
Call
upon Words & More to
guide you through your options!
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